ADLOYADA - The Purim Parade in Israel
ADLOYADA (Heb. עַדְלָיָדַע; Aramaic עַד דְּלָא יָדַע) - The name is derived from the rabbinic saying (Meg. 7b) that one should revel on Purim until one no longer knows (ad de-lo yada) the difference between "Blessed be Mordecai" and "Cursed be Haman." The first Adloyada was held in Tel Aviv (1912) and spread to other communities in Israel. It is celebrated by carnival processions with decorated floats through the main streets, accompanied by bands.
While many cities in Israel celebrate Purim with an Adloyada, the largest Purim parade in Israel takes place every year in Holon. Thousands of marchers participate in the parade, which has a different theme every year. The marchers include Holon’s schoolchildren, students in various classes at the city’s community centers and sports and cultural centers; groups of gymnasts, acrobats and jugglers; dance troupes and musical ensembles; street theater groups, and, of course, the enormous colorful floats. Guests from all over Israel and even from abroad come to march in the Adloyada.
The Adloyada winds its way through Holon’s main streets in front of hundredsof thousands of spectators of all ages. Usually the parade ends with a performance and a colorful and particularly merry street party at the plaza infront of the municipality. From the end of the Adloyada until after Purim, the Adloyada floats remain on display at the Mediatheque Plaza for the enjoyment of onlookers.
Adloyada themes have included: “The Children of the World Make Peace” (highlighing beloved characters from children’s literature and biblical figures), "Easy on the Environment” (reflecting protection of the environment and natural resources), and "Celebrating the 10th anniversary of the Children’s Museum" (emphasizing tolerance and respect for others).
Lilach Bluevise, Director of Israel Programming, Golda Och Academy
Read more about Adloyada
Then and Now