More than 30 of Israel's most well-loved performers gathered for a special project with a message of unity and love for Israel. The Shevet Achim VeAchayot (שֵׁבֶט אַחִים וְאַחֲיוֹת, "A Tribe of Brothers and Sisters") project is based on Psalm 133, "How good and pleasant when brothers dwell together in unity."
Israel’s Galei Tzahal Army Radio station helped produce the music video. Doron Medalie (who wrote Netta Barzilai's winning song "Toy") and Idan Raichel came together for the first time to write this song. All of the artists involved contributed voluntarily, with all profits donated to SAHI, the flagship program of the Netina Kederech Chayim ("Giving as a Way of Life") organization.